The Brands

Our goal is to match your brand up with the "customer of your dreams," by identifying and getting to know who is already looking for exactly what you provide, how you provide it.

Once we intimately get to know your ideal customer and your company, we develop a unique positioning statement and a mission that acts as a compass for your brand.

Want some proof? Here you go!

Nextstep

The Client: The Evangelical Catholic
Year: 2019
Projects: Brand Strategy, Identity Design, Motion Graphics, Brand Architecture

Customer of their dreams:
Jacob is 24, a recent graduate from college, and he has started dating a woman who wants to take her Catholic faith seriously. Jacob goes to Mass with her every Sunday, but wants to believe in what he's doing. In the past, his experience lacked relatability and adventure.

Positioning Statement:
To (Jacob), Nextstep is the only (virtual Catholic formation tool) that provides (relatable and exciting formation), because (we are called to "Make disciples of all nations)."

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Tandem Consulting

The Client: Tandem Consulting (formerly Click Global, LLC)
Year: 2019
Projects: Brand Strategy, Identity Design, Naming Strategy, Content Marketing

Customer of their dreams:
Will and Mallory are 24, single, and motivated to provide a healthy, customized, family dynamic for their future family.

Positioning Statement:
To (Will and Mallory) Tandem Consulting is the only (automated income model) that provides (the building blocks and guidance to take control of their life), because (no one should have to choose between their career and their family).

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